Yoni Lappin is a London-based director working across commercial, fashion, and music projects. Raised internationally and largely self-taught, he has built a reputation for creating visually rich work that feels honest, cinematic and culturally connected.

He has directed videos for artists including Mura Masa, Charli XCX, Post Malone and Usher as well as collaborated with several other talents, like Stormzy, Joy Crookes and Jude Bellingham. Across every format, his focus remains the same: creating work that feels instinctive, human, and rooted in contemporary culture.

His commercial clients include Amazon, Adidas, Lacoste, Hennessy, Vogue and JW Anderson, alongside collaborations with Dazed, Nowness, and Vice. Whether working with brands or artists, Lappin pairs a strong observational instinct with cinematic craft, creating films that feel both elevated and relatable.