Nathan Burland, professionally known as This Was Needed, is a London-born film director and creative director, raised between South London and Toronto with deep Ghanaian roots, on a mission to create work that stands as a beacon for others with similar perspectives and stories, reminding them their voice and worth are needed.

With a robust background in directing and producing, Nathan has developed a distinctive style defined by a technical approach that seamlessly blends innovative thinking with a profound love for storytelling. These elements form the cornerstone of his perspective, allowing him to create impactful, engaging work that resonates across diverse audiences.

Nathan’s bold, cinematic work transforms everyday moments into striking visual stories, always finding beauty in the unexpected. He’s brought this vision to life with Nike, Adidas, Sapporo, Stormzy, Rema, Hoka, Wizkid, Shenseea, Gunna, Headie One, and many more, constantly pushing the boundaries of storytelling to make the ordinary extraordinary.