Sophia Ray began her creative life as a graphic designer, where she honed a strong visual sensibility that naturally evolved into moving image. Her university film landed her a spot in Creative Review’s graduate issue, and from there, she hustled her way into the film industry through a mix of live-action and animation – directing music videos for artists like Lily Allen and 5SOS, and picking up a VMA early on for good measure.

Sophia quickly found her groove in music videos and branded content, collaborating with the likes of Olly Alexander (Years & Years), Raye, Sigrid, and Ellie Goulding, as well as leading campaigns for brands including Squarespace, Nike, E45, Google, No.7, the BBC and DoorDash.

Her work has picked up recognition on both sides of the Atlantic — with wins at the British Arrows, Clios, Creative Circle, 1.4, the LGBTQ+ Awards and D&AD. Her campaign for Make My Money Matter, starring Benedict Cumberbatch, earned her a Gold Arrow, one of four British Arrows she now has to her name.
Sophia’s work blends dreamy, whimsical visuals with something stranger simmering just beneath the surface.