Luisa Kracht is a bold director whose work blends intelligent humor, emotional depth, and visually striking aesthetics. Originally from Buenos Aires, Argentina, she lived in Barcelona before returning in the summer of 2024.
Luisa began her directing career in 2011 with the impactful Nike campaign »The Day the Stadium Spoke« for Boca Juniors, which won a Cannes Lions award. In 2017, her Argentina Tourism campaign »5 Places« earned a Bronze in Film at Cannes Lions, along with Gold awards at El Sol and El Ojo de Iberoamérica.
Her work has been recognized at major festivals, including Cannes Lions, El Sol, El Ojo, El Diente, and Wave. In 2019, she served as president of the jury for the CRAFT TV & Other Screens category at El Diente, Argentina’s Creative Circle Awards.
With an international reach across Europe, the U.S., and Latin America, Luisa has worked with top agencies like DAVID, Wieden+Kennedy, Innocean, and Ponce Buenos Aires. Her diverse client list includes WhatsApp, Facebook, Netflix, Hyundai Genesis, Coca-Cola, McDonald’s, and many more.