HOFFMAN/METOYER is an award-winning directing duo comprised of Will Hoffman and Julius Metoyer III, whose work captures the poetry of everyday human truths. Their films have been featured at the Guggenheim Museum, integrated into TED talks, and even incorporated into elementary school curricula. In 2018, they received a Directors Guild of America nomination for Outstanding Directorial Achievement in Commercials, further solidifying their reputation. Their short film Where I End And You Begin premiered at the Tribeca Film Festival in 2019.
The duo has worked with some of the world’s leading brands, including Nike, Adidas, Audi, Heineken, and Apple, bringing their signature style to a wide range of high-profile campaigns. Drawing from diverse influences, HOFFMAN/METOYER’s direction reflects a sophisticated balance of creativity and precision, whether through high-energy visuals or quieter, more introspective moments. Their versatility has earned them recognition and accolades, showcasing their ability to adapt and innovate across different genres and formats.