Greg, the founder of Spindle, is a celebrated director known for blending cinematic visuals with authentic performances, often using highly technical execution. His journey began in documentary filmmaking, and over the past decade, he has built a remarkable portfolio that spans commercials, original documentaries, and branded films.
Greg gained widespread attention when his film about a friend’s daring attempt to cycle 100 mph behind an old Ford Zephyr went viral. This success led to an exclusive collaboration with The New York Times Brand Studio, where he filmed and directed over 30 branded films. His work has been recognized across the industry, earning numerous prestigious awards, including golds at Cannes Lions, British Arrows, Kinsale Sharks, Ciclope, and a YDA, cementing his reputation as a visionary in both advertising and documentary filmmaking.